The ‘Get Speedo Fit’ challenge was a summer online campaign in 2014 involving the titles Men’s Health, Women’s Health, Runner’s World and Triathlete’s World. The aim of the campaign was to evoke the British public to start swimming again or include it in their existing training regiment.

The communication of the campaign was heavily focused on social media interaction, regular email newsletters and desktop & mobile traffic drivers.

Speedo HPTO screenshot of Men’s Health

MH_SPEEPO_HPTO_screengrab

Speedo expandable mobile traffic driver

RW_SPEEPO_CELTRA_MOBILE

 

Speedo Email shots on Runner’s World, Men’s Health and Women’s Health

SPEEDO_COMP_EMAIL_AUG14_RW_217 SPEEDO_COMP_EMAIL_AUG14_MH_217 SPEEDO_COMP_EMAIL_AUG14_WH_217

Click on the email previews to view the full designs