Hipster Air was Cheapflights’ April Fool’s prank campaign in 2016. Together with the in-house content team and the PR agency Frank, we devised the concept and turned around a mock landing page along with social media promotion is a very short timeframe.

My role in this campaign was to prepare the graphical elements for the landing page, the social media promotion on Facebook, Twitter, and Instagram and to design a range of display banner ads that would click through to the landing page.

Landing page

Click here for the live landing page

Social media promotion

Display banners

Outreach

  • This campaign generated traffic of 30,000 impressions in 24 hours.
  • We had about 14,000 user engagements on Facebook and 15,000 on Instagram.
  • With the promotion 363 users signed up for the competition in just one day.
  • The campaign was placed in three major national newspapers, the MailOnline, the Telegraph and the ITV news, along with a number of consumer and trade magazines.
  • The campaign was also picked up by The Drum and mentioned as one of “The Best April Fool Pranks” of the year