Men’s Health Invictus Awards 2014/15

Paco Rabanne and Men’s Health have teamed up to sponsor the second and third series of the Invictus Awards in 2014 and 2015. Seven international athletes representing different countries and sports face each other in a series of tough physical challenges. The winner will then be crowned through an online vote.

Over the course for this 6-month campaign I designed three sets of homepage takeovers for, including animated billboard, HPUs and skin, and multiple email shots with different CTAs.

HPTO for 2015 campaign – January 2015


HPTO voting stage – November 2014


HPTO campaign launch – October 2014


Campaign email shots

MH_Invictus[2]_CONTESTANTS_217 MH_Invictus[3]_VOTE_RYAN_217 MH_Invictus[4]_ANNOUNCE_WINNER_217

Click on the email icon to view the full design