In April 2016 Cheapflights ran an online competition to win flights to New York. The in-house content team partnered up with an external agency to create an online gaming experience, where users have to find missing suitcases within a New York landscape image.

As digital designer I supported the content team by designing assets for the promotion of the game on social media. I created various banners for Facebook and Twitter, but also produced two cinemagraphs.

New York online game site

Social media promotion

Facebook and Twitter banners

Carousel Ads

Cinemagraphs – New York day & night

Campaign outreach

  • The New York, New York game had around 57,700 visits
  • 73,655 click-throughs came from Facebook ads alone
  • 44,400 users entered the competition to win flights to New York